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What’s Coming in Q3 2025 - The Bounce We’ve Been Waiting For

After five quarters of disruption, all signs now point to a genuine rebound in production - beginning this July. Studios that spent the first half of the year testing the waters are now moving decisively. Crew pipelines are reactivating, vendors are ramping, and the tempo across the board is shifting from cautious to committed.
Jul 2
If you’ve been wondering when the lull finally flips into real work, circle Q3. Our Smart Production Tracker shows production starts are on course to jump 50% over Q2 and 20% over last summer, landing just 15% shy of the all-time high we saw during peak-TV in Q3 2022. That’s a fast, noticeable surge driven mostly by mid- to large-budget episodic seasons (think Netflix and Amazon recommissions) rather than mega-films. Crew calls, stage bookings, and guild filings all point in the same direction: brace for a busy August and September.

This post breaks down how we got here and why this moment matters for every corner of the production ecosystem. If you've been in maintenance mode, it’s time to pivot. Q3 marks the return of real momentum.

If you’ve been wondering when the lull finally flips into real work, circle Q3. Our Smart Production Tracker shows production starts are on course to jump 50 % over Q2 and 20 % over last summer, landing just 15 % shy of the all‑time high we saw in peak‑TV Q3 2022. That’s a fast, noticeable surge, driven mostly by mid‑ to large‑budget episodic seasons (think Netflix and Amazon recommissions) rather than mega‑films. Crew calls, stage bookings and guild filings all say: brace for a busy August and September. 

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