Creatives are still be skeptical about incorporating the technologies — and the research finds there’s also a lack of sophisticated data analysis necessary to make the case for virtual production.
The consultancy’s
2022 Global Film & Video Production Report highlights VP as a growing trend in the industry, driven by the need for virtual and collaborative tools to lower production costs, improve timelines, and overcome the limitations of physical production sets.
It surveyed over 100 industry experts with more than three years of experience in virtual production and found that motion capture was the most popular VP technology, with 50% reporting they or their team have used it over the past 12 months.
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HEREThis article is courtesy of
NAB.
