Subscription Video-on-Demand (SVOD)
Subscription Video-on-Demand (SVOD) is when a streaming service offers a wide selection of films and television shows with a paid subscription. Unlike other streaming services, SVOD allows users to access an expansive library with a flat monthly fee. As a result, consumers are no longer chained to what’s available in the day-to-day store or having to purchase individual films and shows. SVOD services primarily work by encouraging users to subscribe to their platform and have access to a broad range of films and TV shows. The most popular SVOD services offer tens of thousands of films, television shows, and other media. On top of this, providers are breaking into the original content market and producing shows and films exclusive to their platforms.
As SVOD takes over the streaming market, there have been an increasing number of choices for potential consumers, prompting a range of different services that offer both basic and premium packages. SVOD services are quickly becoming one of the most popular ways to watch movies and TV shows. The convenience of having access to a huge library, the ability to binge watch shows, better video quality than traditional video on demand services, and the lower monthly fee all make SVOD incredibly attractive to consumers.
Examples of companies that provide subscription video-on-demand (SVOD) services include Netflix, Hulu, Amazon Prime Video, Disney+, HBO Max, Apple TV+, YouTube Premium, and CBS All Access.
SVOD and VOD are not the same!
Video-on-Demand (VOD) is a service that offers movies, television shows, and other content for individual purchase or rental for a specific period of time. Typically VOD does not require a subscription, meaning users only have to pay for what they watch and when they watch it. Subscription Video-on-Demand (SVOD) is a streaming service that offers a wide selection of films and television shows with a paid subscription. Unlike VOD, users have access to an expansive library with a one time flat fee, allowing them to watch whatever they want when they want.
Examples of companies that provide Video-on-Demand (VOD) services include iTunes, Google Play Movies & TV, Microsoft Store, Vudu, FandangoNOW, Redbox On Demand, Amazon Prime Video, and Hulu.
Why does a PPS/PPC need to know about SVOD & VOD:
Within Episodic & Film there has been an explosion of content being delivered to or created by SVOD & VOD platforms. In the UK alone, the amount of work being done for the streaming platforms far outweighs the amount of work now being done for independent producers. Knowing what the terminology stands for helps us to understand who our employers are & why they need their deliverables delivered in a certain way!