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Reimagining Creative Studios: EngineLab CEO Sam Reid Talks Cloud, AI, and Virtualised ClearView Flex

Sam led the launch of the world’s first fully cloud-native creative studio. As CTO of Untold Studios, he built its infrastructure from the ground up, enabling 500+ creatives across London, Los Angeles, and Mumbai. He now guides EngineLab’s vision and growth with a focus on creative impact through technology.
Sep 2
EngineLab launched earlier this year as a premium technology consultancy focused on providing cutting-edge cloud-based solutions for the creative industries. It is notable for being led by the team that wrote the blueprints for cloud-native studios helping to shape how creative technology operates today.

Sam Reid, CEO, EngineLab was CTO of Untold Studios where he built its infrastructure from the ground up, enabling 500+ creatives across London, LA, and Mumbai. He now guides EngineLab’s vision and growth with a focus on creative impact through technology.

EngineLab CTO Matt Herman led Psyop’s migration to a fully cloud-based workflow and co-founded Trace VFX, scaled to 1,200+ artists before its acquisition by Technicolor.

Third co-founder Daniel Goller, CRO, drives AI innovation and R&D. He holds a PhD in Engineering and worked on infrastructure efficiency and AI integration at Untold.  

As premium postproduction shifts dramatically from on-premise hardware to data center-based power and compute, EngineLab acts as the interface between cloud superscalers and the creative front end.

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