Where we’re headed: simplifying the infrastructure underneath modern storytelling.
Chuck Parker, CEO, Sohonet
The industry isn’t standing still.
Work is more distributed. Teams are leaner. Budgets are tighter. Expectations around speed, scale, and security continue to rise. And yet the creative ambition behind what’s being made feels bigger than ever.
AI is accelerating the pace, and the competitive landscape is fragmenting across studios, streamers, broadcasters, and brands.
The shape of media work has changed. Period.
The industry isn’t standing still.
Work is more distributed. Teams are leaner. Budgets are tighter. Expectations around speed, scale, and security continue to rise. And yet the creative ambition behind what’s being made feels bigger than ever.
AI is accelerating the pace, and the competitive landscape is fragmenting across studios, streamers, broadcasters, and brands.
The shape of media work has changed. Period.
More locations.
More cloud.
More vendors.
More versions.
More endpoints to secure.
And often, fewer people holding it all together.
This isn’t temporary. It’s structural. The challenge isn’t simply keeping up. It’s building infrastructure that lets great work move confidently through that complexity.
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