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Shift Media & Adobe: A first look at Adobe Firefly (Beta)

The attention of creatives, lawmakers, and technologists is fixated on generative AI. The ability of a computer to turn a line of text into an image, sound, or video is simultaneously exciting and scary. Adobe has introduced its Firefly (beta) engine in an attempt to empower rather than replace creative professionals. The Firefly page reads, “Adobe is committed to developing creative generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we will continue to work closely with the creative community to build technology that supports and improves the creative process.”
Jan 18
The attention of creatives, lawmakers, and technologists is fixated on generative AI. The ability of a computer to turn a line of text into an image, sound, or video is simultaneously exciting and scary. Adobe has introduced its Firefly (beta) engine in an attempt to empower rather than replace creative professionals. The Firefly page reads, “Adobe is committed to developing creative generative AI responsibly, with creators at the center. Our mission is to give creators every advantage — not just creatively, but practically. As Firefly evolves, we will continue to work closely with the creative community to build technology that supports and improves the creative process.

https://blog.mediasilo.com/post-production/adobe-firefly-firstlook