Ready, Set, Finish! A Studio and Production Workflow in the Cloud

At the International Broadcasting Convention (IBC) 2022, Amazon Web Services (AWS) set out to demonstrate the progress made in moving professional media production workflows to the cloud by creating and posting content live in the event trade show booth, using real tools, workflows, and participants. The end-to-end production workflow in the cloud was modeled on the MovieLabs 2030 Vision® and showcased several of the key components of a real-world production: pre-visualization, shoot, ingest, editorial, visual effects (VFX), compositing, color/finishing, and quality control. The cloud studio environment spun up for the production included deployment orchestration, shared storage, asset management, and workflow automation. This AWS Studio in the Cloud case study addresses some of the most challenging post-production workflows with very large professional media files and provides a roadmap for media companies on how to deploy workflows at scale to the cloud.